The companies on this site are:

1 Well established and have been in business for a considerable period of time.

2 Have websites that are easy to use and have search features that really go out of their way to help you - the customer.

3 Have help,  FAQ, and educational pages and sections to their sites that help you find and understand the products or services you are looking for.  
 
4  Have prices that are comparable to or better than the competitors in their field.

5 Have return and exchange policies (for their specialty area) that are favorable to the customers - many having a no questions asked return or exchange policy.  

6 Have secure ordering and credit card processing so you don't need to worry about your credit card falling into the wrong hands.

7  Have a proven customer service reputation and good rating with various consumer agencies such as the Better Business Bureau

8 Have also been rated by consumer opinion. We track what customers think of them. Customers vote with there feet and the top sites on our pages are where customers are going, buying and getting great customer service and no hassle exchanges and returns.  We encourage every one who visits our site,  and has done business with any company listed here,  to   email   to us their opinion of how their transaction with the company went - good or bad. This often reflects on how we rate  the company.